UPCOMING EVENTS
Food Styling 101 (Introduction to Food Styling), an online course sponsored by Photo Styling Workshops. A new 4-week class begins on April 22, 2008. Self-Promotion and Marketing for Food Stylists, a bonus 2-week fast-track class with personal coaching is also available. Both classes are taught by Lisa Golden Schroeder of Foodesigns.com. These courses are a great way to learn the basics of the craft of food styling. Click here for questions, more information and registration details.
Farm Styled Food...June 20-22, 2008. Three-day, on location food photography workshop in rural Wisconsin (close to Madison). Click here for details; early bird registration begins March 3, 2008.
Looking for more advanced styling/professional development classes? Let us know...we've got some interesting new opportunities in the works!
SPECIAL APPEARANCE...a 2-day food styling workshop at the Pacific Institute of Culinary Arts in Vancouver, British Columbia. Scheduled for October 24-25, 2008, with limited enrollment, the class will take a hard look at the business of food styling and delve into the essentials you need to know to become a successful stylist. For more details, click here.
Just past...SUN, SURF & STYLE...a 3-day live tabletop propping and food styling workshop in San Diego, California. This intensive class focused on being a great food stylist + prop stylist, especially for work in smaller marketplaces. click here for details and to learn more about future workshops.
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Wednesday, 07 May 2008 |
New Business Resources
We just heard from one of our favorite marketing gurus, Ilise Benun, that her new book "The Designer's Guide to Marketing & Pricing: How to Win Clients and What to Charge Them" is now available. She and her co-author, Peleg Top, emphasize that this is a great guide for any creative professional. They've also recorded a series of podcasts to accompany each chapter in the book, ready for download at I-Tunes. What are you waiting for? Visit her website for details...
 If you are a budding food stylist or know someone who's interested in learning more about the business, consider buying the newly released "A Day in the Life of a...Food Stylist". This 18-minute DVD is a full-length interview with veteran food stylist Lisa Golden Schroeder and includes a tour of the tools that stylists use and short demos of a few styling techniques. Find out what it takes to break into this fun business! To order your copy, drop us a line.
May Days...
Earth Week is past (check out our story about "green styling" next week in The Tweezer Times™ ), but the seasons are changing no matter where you're located. What's the business climate looking like for you? And what's happening with rates? We've been seeing colleagues giving themselves a long-overdue raise--if you've raised your rates lately, have you seen an reaction within your marketplace? Drop us a line...
Do you have your game plan down for how to grow your business in the coming year? Get that marketing to-do list written, decide on a handful of new techniques you'd like to learn in 2008, or target a short list of new clients...anything to get a prosperous year underway. Check out our NEW featured artist, stylist Krista Ruane; her background is inspirational.
Check out new class/workshop listings at Upcoming Events...
Farm Fresh Photography
 Join a food photography team for a memorable workshop in rural Wisconsin this summer. Explore the fascination with shooting food in natural light, outdoors in a charming farm setting, plus take a field trip to one of the largest local purveyor-only farmer's market in the US. Special rate for students. Mark June 20-22, 2008 on your calendar...click here for details.
Food Photography Conference
The International Conference on Food Styling and Photography: A World View of Business, Techniques and Design, successfully concluded on June 4 in Boston. Over 200 food photography professionals from every corner of the world attended the comprehensive conference hosted by Boston University and their Masters in Gastronomy program. Foodesigns was there covering the conference and will post articles about the sessions in The Tweezer Times™. A new web site (www.foodstylingandphotography.org) is now LIVE, featuring news and information about the next gathering in June 2009, again at Boston University. If you want to be on the mailing list for updates and conference registration in 2009, you can sign up at the new site...
Stretch Your Mind
Darra Goldstein, editor of Gastronomica magazine, was the keynote speaker at the International Conference of Food Styling and Photography. Her insightful disclosures of why she looks for images of food that often make readers uncomfortable, and really think about life and the role of food and the table in culture, were incredible. For inspiration, and examples of provocative thinking and photographs about food, consider subscribing to this extraordinary University of California press publication (visit www.gastronomica.org).
The New Tweezer Times™
 We've made the move to a new format we hope you'll really appreciate! Our five-year-old publication features job stories from food stylist and photographers, anything interesting we find in the news that relates to food photography and visual communications, and technique and small business advice important to food photography professionals. Each extensive issue has been a labor of dedication, but also a process that is behind the times. So we've moved to a new format that allows us to post more frequently, in a timely way. And readers can weigh in with their own comments. We are slowly adding "reader favorite" articles (food styling techniques and business advice in particular) to the archives, searchable by category. The Tweezer Times™ is available online to subscribers--with password-protected access. We've changed our log in information, so if you are a current subscriber and have not received your access details, please let us know, And if you would like to become a reader, please subscribe—we look forward to meeting you online.
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NOW IN THE TWEEZER TIMES™ |
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The new The Tweezer Times™ is now available! Our new format has searchable categories, so you can find information much more easily. New articles will be posted regularly--subscribers can read profiles of successful stylists and photographers, gather new technique information, or weigh in on narratives about challenging shoots. Click here to subscribe
What is Foodesigns?
We've realized that for many first-time visitors, it's not very clear what we do here at Foodesigns.com. We've been on the web for 6 years now, as one of the few resources for food stylists, food photographers, students, and career changers interested in this great little corner of the culinary world. We offer essential info about the business of food styling, the role styling plays in commercial food photography, and real support for those of you already in the biz. Helpful weekly tips, a regular publication (The Tweezer Times™ —an online e-magazine with articles from all over the world), and access to classes, seminars and workshops on food styling, photography, and visual communications are the core of what Foodesigns offers. We're all about YOU and what you need to be successful in this business.
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