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Technique starts before you get to the studio |
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Thursday, 17 August 2006 |
Technique starts before you get to the studio…the process of evaluating recipes and food products for photography takes practice and attention to detail. We often must review recipes with no other visual prompts than what we can conjure up in our mind's eye. For both advertising and editorial shoots practice looking carefully at the information you have:
Know the purpose of the shots you will be creating. Who is your audience? Do you understand the product or recipe's characteristics, composition, and usage? Read recipes for style and how they fit into the proposed layout for the shoot.
To achieve maximum visual impact, practice component cooking—break recipes down into parts so you know what should be visible and easily readable when prepared and styled.
Thoroughly think through and practice "line styling" for film takes, maximizing efficient use of time and product.
Prep as much as possible before a shoot, have ample hero or beauty food available, and practice any techniques or applications that you think may cause problems on set.
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