Food That Looks So Messy...

The current look in food styling is featured this week in the Wall Street Journal. Casual, approachable, even randomly "messy" is in--a look that makes food appealing and real. The end game is the same: to entice people to eat, cook, buy a product. But the art of the craft of styling makes our jobs a little more fun, a little more satisfying than when we are expected to make food look perfect.

Styling Workshop Opportunities

Interested in learning the entire process for creating a compelling food image? What's the studio team all about? What does a successful food stylist need to know? In Food Styling 101, a 4-week online class offered by Photo Styling Workshops, all the doors are opened. New classes begin every few weeks, so what are you waiting for? Want to  know what a live, in person workshop experience is like? Read the follow-up comments from a two-day intensive class about the business of both advertising and editorial (magazine, cookbook) food photography just held in Chicago. All the details are at Photo Styling Workshops. 

The Food Styling Textbook

We just got our copy of Delores Custer's new book, Food Styling, completely defining the art and craft of food styling. Hot off the press, this 416-page hardcover textbook is a testament to Custer's long and illustrious career as both a teacher and a food stylist in New York City. Long regarded as the "Julia Child" of food styling, she's taught and mentored dozens of successful stylist all over the world. And this long-awaited volume of in-depth information promises to make both novice and veteran stylists very happy.

Foodesigns Revamp

We are in the final stages of revising and updating Foodesigns (so our "news" hasn't been so new lately). Check out our new look coming later this month, with a strong return of informative posts with guest bloggers at The Tweezer Times™.

International Conference on Food Styling & Photography 

The highly successful International Conference on Food Styling & Photography, held at Boston University, will return June 24-27, 2011. Targeted to both experienced as well as novice photo professionals, this unique event only happens every two years.

To register for the mailing list for the 2011 conference updates, go to www.foodstylingandphotography.org. Be sure to mark the dates on your calendar, as it promises to be a destination conference for colleagues from all over the world. 

What Does It Take To Be a Food Stylist?

If you are a budding food stylist or know someone who's interested in learning more about the business, consider buying the newly released "A Day in the Life of a...Food Stylist". This 18-minute DVD is a full-length interview with veteran food stylist Lisa Golden Schroeder and includes a tour of the tools that stylists use and short demos of a few styling techniques. Find out what it takes to break into this fun business! To order your copy, drop us a line.