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Friday, 29 August 2008

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UPCOMING EVENTS

Food Styling 101 (Introduction to Food Styling), an online course sponsored by Photo Styling Workshops. A new 4-week class begins on September 9, 2008 . Self-Promotion and Marketing for Food Stylists, a bonus 2-week fast-track class with personal coaching is also available. Both classes are taught by Lisa Golden Schroeder of Foodesigns.com. These courses are a great way to learn the basics of the craft of food styling. Click here for questions, more information and registration details.

NEW ONLINE CLASS...Everyday Food Styling Techniques. Launching in October 2008, this interactive class will include video tutorials of techniques that stylists use everyday on the job. A student gallery and teleconferencing (like Food Styling 101) are also part of this new 4-week course. Interested? Drop us a note to be placed on the mailing list for updates.

SPECIAL APPEARANCE...a 2-day food styling workshop at the Pacific Institute of Culinary Arts in Vancouver, British Columbia. Scheduled for October 24-25, 2008, with limited enrollment (ONLY 2 SPACES LEFT), the class will take a hard look at the business of food styling and delve into the essentials you need to know to become a successful stylist. For more details, click here.

What's New

Wednesday, 27 August 2008

Food Stylists and Photographers in the News

Coming soon...

International Conference on Food Styling & Photography

The highly successful premiere of the International Conference on Food Styling & Photography, held in June 2007 at Boston University, is officially returning in June 2009. Visit the new web site, www.foodstylingandphotography.org, to read about last year's gathering, sign up for the mailing list for next year, and submit a program idea (the deadline for submissions has been extended to September 2, 2008).

Calling All Creative Solopreuners

There's still time for a quick trip to attend the first-ever conference about business issues for freelance designers, photographers, stylists, illustrators, and all other creative professionals. Scheduled for August 27-29 in Chicago, it's affordably priced for freelancers and will help you tackle your biggest marketing challenges. For more info, visit CreativeFreelancerConference.com.

Back to School in Vancouver

Consider a little professional development, while experiencing the gorgeous Pacific Ocean views from Vancouver, British Columbia. The Pacific Institute of Culinary Arts is hosting a two-day food styling workshop in their state-of-the-art teaching kitchens. Voted the best culinary arts school in Canada, it promises to be a great weekend of learning and sharing. Taught by Lisa Golden Schroeder, veteran food stylist and editor of Foodesigns.com, the class will cover important techniques and business information for the career of food styling. Registration for the October 24-25, 2008 workshop is nearly full, but the school will open a second class for October 26-27, 2008 if there is a waiting list. Visit www.picachef.com for details and registration.

Award Winners

The prestigious James Beard Awards were announced on June 8 in New York City. The winner for best food photography went to France Ruffenach. Originally from Paris, Ruffenach is now based in San Francisco and has shot several gorgeous cookbooks in the past few years. This year's award is for her work in The Country Cooking of France, another exceptional cookbook from culinary icon Anne Willan. We also love her images in Tartine, a baking book that came out last year, by pastry chef Elizabeth Prueitt.

The International Association of Culinary Professionals (IACP) concluded their annual conference in New Orleans in April 2008. The Food Photographers & Stylists special interest section ran their yearly food photography contest, this year themed "Rhythm On The Plate". Best of Show went to photographer Paulette Phlipot for her image "In The Kitchen", while the People's Choice award went to photographer Matthew Noel for his "Taking a Break". The awards were announced at the IACP Cookbook Awards on Friday, April 18, 2008.

New Business Resources

We just heard from one of our favorite marketing gurus, Ilise Benun, that her new book "The Designer's Guide to Marketing & Pricing: How to Win Clients and What to Charge Them" is now available. She and her co-author, Peleg Top, emphasize that this is a great guide for any creative professional. They've also recorded a series of podcasts to accompany each chapter in the book, ready for download at I-Tunes. What are you waiting for? Visit her website for details...

If you are a budding food stylist or know someone who's interested in learning more about the business, consider buying the newly released "A Day in the Life of a...Food Stylist". This 18-minute DVD is a full-length interview with veteran food stylist Lisa Golden Schroeder and includes a tour of the tools that stylists use and short demos of a few styling techniques. Find out what it takes to break into this fun business! To order your copy, drop us a line.

Stretch Your Mind

Darra Goldstein, editor of Gastronomica magazine, was the keynote speaker at the International Conference of Food Styling and Photography. Her insightful disclosures of why she looks for images of food that often make readers uncomfortable, and really think about life and the role of food and the table in culture, were incredible. For inspiration, and examples of provocative thinking and photographs about food, consider subscribing to this extraordinary University of California press publication (visit www.gastronomica.org).

The New Tweezer Times™

We've made the move to a new format we hope you'll really appreciate! Our five-year-old publication features job stories from food stylist and photographers, anything interesting we find in the news that relates to food photography and visual communications, and technique and small business advice important to food photography professionals. Each extensive issue has been a labor of dedication, but also a process that is behind the times. So we've moved to a new format that allows us to post more frequently, in a timely way. And readers can weigh in with their own comments. We are slowly adding "reader favorite" articles (food styling techniques and business advice in particular) to the archives, searchable by category. The Tweezer Times™ is available online to subscribers--with password-protected access. We've changed our log in information, so if you are a current subscriber and have not received your access details, please let us know, And if you would like to become a reader, please subscribe—we look forward to meeting you online.

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FEATURED ARTIST

Krista Ruane

Food Stylist

kristaruane.com

New York, NY

NOW IN THE TWEEZER TIMES™

The new The Tweezer Times™ is now available! Our new format has searchable categories, so you can find information much more easily. New articles will be posted regularly--subscribers can read profiles of successful stylists and photographers, gather new technique information, or weigh in on narratives about challenging shoots. Click here to subscribe

What is Foodesigns?

We've realized that for many first-time visitors, it's not very clear what we do here at Foodesigns.com. We've been on the web for 7 years now, as one of the few resources for food stylists, food photographers, students, and career changers interested in this great little corner of the culinary world. We offer essential info about the business of food styling, the role styling plays in commercial food photography, and real support for those of you already in the biz. Helpful weekly tips, a regular publication (The Tweezer Times™ —an online e-magazine with articles from all over the world), and access to classes, seminars and workshops on food styling, photography, and visual communications are the core of what Foodesigns offers. We're all about YOU and what you need to be successful in this business.